Further developed investigation

After the tutorial discussion, I decided to focus on supermarkets as my primary research direction.

This week, I began to investigate various aspects of supermarkets, such as their surveillance systems, interior layouts, background sounds, and in-store music. The main aim of this stage is to explore how environmental conditions can intangibly influence customer behaviour.

During this process, I also read Learning from Las Vegas, one of the references from the bibliography. The book discusses how physical environments—such as signboards and architectural styles—emerging from popular culture interact with the spatial context of Las Vegas, creating a distinctive and symbolic urban landscape. In this study, the authors used section drawings and symbols to analyze the relationship between cars and signboards, and this method inspired me to apply similar techniques—using symbols and sectional analysis—to investigate the interior of supermarkets.