Category: Written task
-
Written Component – Position through contextualising
References:
- Banner, F. (1997) The Nam [Artist’s book].
- Frampton, H. (1970) Zorns Lemma [Film]. USA.
- Niu, Jun Qiang (2020) Reveal [Video installation].
- Palmer, Ollie (2016) 24fps Psycho [Video / digital work].
- Marker, C. (1983) Sans Soleil [Film]. France.
- Hito Steyerl (2013) How Not to be Seen. A Fucking Didactic Educational .MOV File [Video / digital work]
- Gordon, D. (1993) 24 Hour Psycho [Video installation]. London: Hayward Gallery. Text:
- Barthes, R. (1977) ‘Rhetoric of the Image’, in Image Music Text. London: Fontana Press, pp. 32–51.
- Drucker, J. (2020) ‘Introduction’ and ‘Semiotics, Materiality, and Typographic Practice’, in The Visible Word: Experimental Typography and Modern Art, 1909–1923.
- Lust, M. et al. (eds.) (2020) Conditional Design Workbook. Amsterdam: Valiz.
- Flusser, V. (1983) ‘The Apparatus’, in Towards a Philosophy of Photography. London: Reaktion Books.
- Steyerl, H. (2012) ‘In Defense of the Poor Image’, in The Wretched of the Screen. Berlin: Sternberg Press, pp. 31–45.
-
Position through Contextualising -1
This map shows the relationship of text and image between the references and my project.
Reference:
Banner, F. (1997) The Nam [Artist’s book].
https://www.fionabanner.com/works/thenamfadein/index.htm
Frampton, H. (1970) Zorns Lemma [Film]. USA.
https://youtu.be/9LpEimeC9ek?si=_Yb5Nag1p0_UQpPJ
Niu, Jun Qiang (2020) Reveal [Video installation].
https://natniu.net/w/19.html
Palmer, Ollie (2016) 24fps Psycho [Video / digital work].
https://vimeo.com/166328006?fl=pl&fe=sh
Marker, C. (1983) Sans Soleil [Film]. France.
https://kino.kompot.si/w/13w2fFHNC9XJMr5kAHV559 -
Written Response V contextualising
Group D
This project investigates how visual structure shapes the meaning of time within data visualisation. Beginning with historical research into different representations of time — from cyclical calendars to linear industrial charts and geological timelines — we observed that form does not merely organise information but constructs distinct temporal logics. Circular systems embed time within ecological cycles, linear grids frame time as measurable progress, and layered diagrams decentre human agency within deep time.
From this observation, we developed a critical question: if a dataset remains constant, how does visual structure reshape temporal meaning?
Using a single commuting emissions dataset, we designed a method to isolate the effect of form. We first developed parallel visual interpretations while keeping the data fixed. Each version was analysed through four shared criteria: aesthetic intensity, readability, metaphor, and knowledge production. We then rewrote one another’s designs under the same conditions to further test how structural shifts alter perception.
Through comparison, we found that identical data can be reframed as accumulation, compression, or collective distribution. Temporal meaning was not embedded in the dataset itself but constructed through hierarchy, orientation, and scale.
This project positions data visualisation not as neutral display, but as an active agent in shaping how urgency, responsibility, and environmental time are understood.
Individual


